How to Submit Images to GDSN Datapools with Confidence

If you’re launching or updating packaged goods, submitting images to a GS1 GDSN datapool is a key step. But with strict image requirements and a maze of technical standards, it can feel overwhelming.

In this guide, we’ll walk through how to generate and submit GDSN-compliant images with confidence—using modern 3D rendering instead of traditional photography.

What Is a GDSN Datapool?

The Global Data Synchronization Network (GDSN) allows suppliers to share standardized product information with retailers and marketplaces. One critical component of your product data is the image—and it must meet GS1's strict specs to be accepted.

GS1 Image Standards: Quick Recap

• White background (RGB 255/255/255)

• Front, top, and side view angles

• No shadows, reflections, or props

• Consistent margin and centering

• File naming using GTIN and angle codes

• JPEG format, 300 DPI minimum

These aren’t optional. Submitting incorrect images can delay your listing or get your product rejected by retailers.

Traditional Submission Workflow (and Why It’s Painful)

Many teams still rely on studio photography, followed by manual image editing and validation. The workflow typically includes:

• Waiting for physical samples

• Booking a shoot and retouching the photos

• Double-checking dimensions and specs

• Uploading images to your internal system

• Finally, submitting to your GDSN datapool

It’s slow, expensive, and prone to errors.

A Smarter Approach: 3D Renders with Packely

Packely streamlines the entire GDSN image process. Here's how:

1. Upload your packaging artwork (AI, PDF, PSD) and a reference image

2. Choose the GS1 spec option in the order form

3. Our team renders photorealistic images that meet all GS1 requirements

4. Review your images and submit feedback with pin-based comments

5. Download your final image set and submit to your GDSN datapool

Turnaround time? Just 48 hours. No photo shoot, no studio, no delays.

Built for Compliance

Packely's GS1-focused workflow includes:

• Auto-aligned product angles

• Built-in background and DPI checks

• Version control and image history

• Future roadmap: direct GDSN image submission integration

It’s everything you need to pass compliance reviews and keep your listings moving forward.

Final Checklist Before You Submit

✅ Check image naming follows GTIN and angle code format ✅ Verify background is pure white (255/255/255) ✅ Ensure angles match GS1 requirements (front, top, side) ✅ Confirm resolution and dimensions match the spec

Don’t Let Imagery Hold Up Your Launch

Submitting to GDSN datapools doesn’t have to be complicated. With Packely, you can simplify the process, stay compliant, and go to market faster.

No physical samples. No photography. Just ready-to-submit GS1 images.

Try your first 3D render free.