What Are GS1 Images? A Quick Guide for CPG Brands

If you're launching a product in the consumer packaged goods (CPG) space, chances are you'll need GS1-compliant images. Whether you're dealing with retailers, data pools, or regulatory databases, GS1 images play a critical role in getting your product listed and accepted.

What Are GS1 Images?

GS1 images are standardized product photos used for listing and registering products in systems like the Global Data Synchronization Network (GDSN). These systems support retailers, distributors, and marketplaces worldwide.

The goal? Visual consistency and accuracy across all channels.

GS1 Image Requirements (At a Glance)

To be GS1-compliant, product images need to meet strict criteria:

• Plain white background (RGB 255/255/255)

• Specific angles: front, top, and side views

• No reflections or shadows

• Centered product with correct margins

• High resolution: typically 300 DPI or more

• Image file naming conventions based on GTINs and other identifiers

Meeting all these criteria can be tricky—especially if you’re relying on traditional product photography.

Why GS1 Images Matter for CPG Brands

GS1 images are often required by:

• Retailers (especially large chains)

• Marketplaces like Amazon

• GS1 member organizations and regulatory systems

Without them, your product might be rejected from listings or face costly delays.

Traditional Photography vs. 3D Rendering for GS1 Images

Old way:

• Schedule a studio shoot

• Wait for physical samples

• Cross your fingers for correct lighting and angles

Modern way with Packely:

• Upload packaging artwork + a reference image

• Select GS1 as your image spec

• Receive compliant renders in 48 hours

With 3D rendering, there’s no need for physical products or studio time. You get scalable, repeatable results for every SKU—faster and more affordably.

How Packely Helps

Packely's web platform is built to meet GS1 image standards out of the box. Here's what you get:

• An easy order form with pre-selected GS1 specs

• A secure upload flow for artwork and references

• Pin-based feedback and revision tracking

• Version control for asset management

• Delivery in 48 hours, ready for GDSN submission

Plus, we're building direct GS1 integration to make the entire process even smoother.

Final Thoughts

For modern CPG brands, GS1 images are a compliance essential—but they don’t need to be a bottleneck. With Packely, you can generate compliant product visuals without ever picking up a camera.

No photoshoot. No delays. Just pixel-perfect compliance.

Try your first 3D render free.